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EU Orders Google to Open Android to AI Rivals and to Share Search Data

The European Union is using its Digital Markets Act to crack down on big tech companies that aren't being fair.

CNET 1 min read 8/10
EU Orders Google to Open Android to AI Rivals and to Share Search Data
Key Takeaways
  • The EU Digital Markets Act (DMA) requires Google to grant third-party AI assistants equal access to Android's core features, including voice activation and notification integration.
  • Google must license search data—clicks, queries, and results—to AI competitors for training large language models, a first-of-its-kind data-sharing mandate.
  • Non-compliance carries fines of up to 10% of Alphabet's annual global revenue, which exceeded $307 billion in 2023.
  • The order follows the 2023 designation of Google as a 'gatekeeper' for Android (over 70% EU mobile market share) and Google Search (over 90% market share).
  • Rivals such as OpenAI, Microsoft, and Perplexity AI are expected to benefit most, potentially accelerating AI assistant adoption across Android devices.
The European Union is forcing Google to open its Android mobile ecosystem to rival AI assistants and share its search data. The European Commission recently issued orders under the Digital Markets Act (DMA) compelling Alphabet's Google to take unprecedented steps. The DMA, which took effect in 2023, designates Google as a 'gatekeeper' for its Android operating system and search engine. This enforcement action specifically targets AI competition, requiring Google to give third-party AI assistants the same access to Android's core features that Google's own Assistant enjoys. Additionally, Google must provide licensing terms for search data that rivals can use to train their AI models. This move signals a new era of tech regulation where incumbents' data advantages are seen as barriers to innovation. Observers note it could reshape the AI landscape by lowering the cost of training data for competitors like OpenAI and Microsoft. Google has a set deadline to comply or face fines up to 10% of global revenue. The decision sets a precedent for similar actions against other gatekeepers, potentially affecting Apple and Amazon. The EU Digital Markets Act Google enforcement is a landmark step in curbing Big Tech's dominance in the emerging AI market.

Frequently Asked Questions

The Digital Markets Act (DMA) is a landmark EU regulation that designates large online platforms as 'gatekeepers' and imposes obligations to ensure fair competition. It took effect in 2023 and covers core services like search engines, app stores, and operating systems.

Under the DMA, Android is designated a gatekeeper platform. The EU order requires Google to allow third-party AI assistants the same access to Android's features—like voice activation and notifications—that Google's own Assistant enjoys. This aims to prevent Google from using its control over Android to stifle AI competition.

Google must offer licensing terms for search data including query logs, click data, and search results. This data can be used by competitors to train their large language models and improve AI assistants. The exact scope and pricing are subject to regulatory oversight.

The EU can impose fines of up to 10% of Alphabet's global annual revenue. For 2023, that would be over $30 billion. Repeated violations could lead to additional remedies, including potential breakup of Google's services.

Rivals such as OpenAI's ChatGPT, Microsoft's Copilot, and Perplexity AI could integrate more deeply into Android devices, accessing features like hands-free activation and notifications. They could also leverage Google's search data to improve their AI models, potentially challenging Google's AI dominance.

The European Commission set a deadline of several months from the order's issuance. Google has already been given time to submit a compliance proposal. The exact deadline is under negotiation but is expected within the year.

Original source

www.cnet.com

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