27 Black-Owned Beauty Brands You Can Shop Year-Round

It's not just February—supporting Black-owned beauty brands is a year-round opportunity to diversify your routine and amplify underrepresented founders. A new curated list from CNET highlights 27 Black-owned beauty brands spanning skincare, haircare, makeup, and body care, giving consumers an easy entry point to shop intentionally. The list arrives as the beauty industry, long criticized for its lack of inclusion, sees a slow but steady shift toward recognizing Black entrepreneurs. According to McKinsey, Black-owned brands account for only 2.5% of total beauty industry revenue, despite Black consumers spending 9 times more on beauty products than the average shopper. CNET's selection includes names like Mented Cosmetics, known for inclusive nude lipsticks; Briogeo, a haircare brand built for textured hair; and Butterbody, a body-care line using natural ingredients. These brands are available at major retailers such as Sephora, Ulta, and Target, as well as direct-to-consumer websites. The push to support Black-owned beauty brands gained momentum after the 2020 racial justice protests, leading to temporary buying surges. However, sustainability requires consistent action beyond awareness months. Experts note that economic equity in beauty isn't just about shelf space—it's about access to capital. Black founders receive less than 1% of venture capital funding in the sector. By choosing these brands year-round, consumers help close that gap and encourage product innovation for all skin tones and hair types. Looking ahead, retailers are expanding their diversity commitments, and more Black-owned brands are emerging in categories like sunscreen and men's grooming. Consumers can expect increased visibility and new product launches throughout the year. The CNET list serves as a practical starting point for anyone looking to make their beauty spending more inclusive.