"viewership"

Rumors are building that MVP Promotions could merge with the PFL to form MVP MMA. Here's what Jake Paul, Nakisa Bidarian and the PFL have sa...

The industry is bracing for the meteoric impact of Grand Theft Auto 6, arriving this fall. But it's earnings may be more staggering than ima...

The iconic celebration is set to go off with its biggest ever bang to mark the nation's 250th birthday.

How creators became this World Cup's real infrastructure: livestream culture, brand strategy, real-world activations and Gen Z fandom inside...

The most iconic esports player ever has signed a multi-year deal to sit alongside Cristiano Ronaldo and Magnus Carlsen as EWC ambassadors.

GTA 6 Trailer 3 still has no release date after June 25 pre-orders. Here's the likely window, why Rockstar held it back, and what comes befo...

How YouTube’s CEO Is Trying To Combat AI Slop

I spoke with PFL CEO John Martin about a possible Netflix super show with MVP MMA, dropping the tournament format, the U.S. broadcast deal a...

Off Campus is not just a hit on Amazon Prime Video, it has set an actual record for the service in terms of viewership.

As the 2026 World Cup approaches, football creators on YouTube and TikTok are becoming more influential than traditional broadcasters for Ge...

The Mandalorian and Grogu did not review amazingly with critics, but audiences are a lot more on board, according to Rotten Tomatoes scores.

Catch Madonna, BTS, Shakira, Justin Bieber and more during the championship game on Sunday.