"influencers"

Beyond the headlines, Cannes Lions 2026 showed how creators have become central to platform strategy, advertising and institutional investme...

Millions of Americans are currently injecting unapproved chemicals like peptides promoted by hodgepodge of wellness influencers and celebrit...

As the 2026 World Cup approaches, football creators on YouTube and TikTok are becoming more influential than traditional broadcasters for Ge...

Starbucks is partnering with TikTok to launch its first employee-centric creator program, putting baristas at the center of its creator stra...

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture mindsh...

The lack of accessible healthcare drives many to rely on social media feeds for medical advice.

Walking is becoming one of wellness's biggest trends. Here's why research continues to link daily walking to longevity, healthy aging, recov...

At Cannes Lions 2026, KitKat, Vaseline, Twitch and NBA Take-Two Media showed how giving audiences a genuine stake drives results. Here is th...

If AI's first chapter in marketing was about automating ad buying, startups like AhaCreator are betting that the next chapter will be about...

Read how six creators channeled their own POV on TikTok into building loyal communities and achieving major career milestones.

Instagram users started reporting issues with the social media app on Monday morning. Here's what we know so far.

Creators are going Hollywood. Mainstream stars are doing the same in reverse. Inside the two-way migration shaping entertainment.