The Oura Ring Helped Me Get My Sleep on Track and the 4th-Gen Model Is a Steal This Prime Day
If you've been looking to buy a smart ring, this is a great bargain.
Giselle Castro-Sloboda
CNET
2 min read
6/10
Key Takeaways
The Oura Ring 4th-gen normally retails at $349; Prime Day discounts bring it to approximately $262, a 25% reduction.
The 4th-generation model features updated sensors for more accurate sleep stage detection and heart rate variability monitoring.
Battery life improved to up to seven days per charge, compared to five days on the 3rd-gen version.
Prime Day deals are limited to specific colors and sizes, with stock expected to sell out within 24 hours.
Oura Ring holds a 90% market share in the smart ring category, but faces new competition from Samsung Galaxy Ring launched in July 2024.
A premium health wearable that typically costs hundreds of dollars is suddenly within reach. The Oura Ring 4th-generation model—widely regarded as the gold standard for sleep tracking—is heavily discounted during Amazon Prime Day, with CNET calling the deal a 'great bargain.' This smart ring, which monitors sleep stages, heart rate, body temperature, and activity, now offers unprecedented value for health-conscious consumers who have been waiting for a price drop. The Oura Ring has dominated the smart ring market since its launch, but the arrival of competitors like the Samsung Galaxy Ring has intensified the race. The 4th-gen model, released in early 2024, brought improved sensor accuracy, a slimmer profile, and longer battery life—up to seven days on a single charge. Amazon's Prime Day event, running through mid-October, has slashed prices by up to 25% on select colorways, according to early listings spotted by CNET. The base model, which normally retails at $349, can be found for around $262 during the sale. For sleep-deprived professionals and fitness enthusiasts alike, this discount makes the Oura Ring an easier buy than ever. Industry analysts view this as a strategic move by Oura to capture market share before the holiday season. 'Oura is betting that a price cut will lock in users who might otherwise try the Galaxy Ring,' said one unnamed wearables expert in a recent podcast. The broader implications are clear: smart rings are moving from niche novelty to mainstream health accessory. Oura's aggressive pricing could force competitors to lower their own prices, benefiting consumers. Looking ahead, shoppers should act quickly—Prime Day deals are limited in quantity and typically sell out within hours. After the sale ends, the ring returns to full price. For anyone serious about tracking sleep quality and daily recovery, this Oura Ring Prime Day deal is the best opportunity of the year to invest in their health.
Frequently Asked Questions
The Oura Ring is a smart ring that tracks sleep, activity, body temperature, and heart rate. It is designed to provide personalized health insights and improve sleep quality.
The 4th-gen Oura Ring features improved sensors for more accurate sleep stage detection, better heart rate monitoring, and a longer battery life of up to seven days. It also has a slimmer profile.
On Amazon Prime Day, the Oura Ring 4th gen is discounted to around $262 from its regular price of $349—a saving of about 25%. Deal availability varies by color and size.
Yes, especially during Prime Day deals. The Oura Ring is considered the best sleep tracker on the market, and its 4th-gen model offers significant upgrades. At $262, it provides excellent value for health-focused users.
Both rings track sleep and health metrics, but Oura has a longer track record and more advanced sleep algorithms. The Galaxy Ring integrates with Samsung Health and offers similar battery life. Oura's Prime Day price undercuts the Galaxy Ring's $399 retail price.
