Taking Shelter Dogs On Backpack Rides Transformed Influencer ‘To My Core’

Shelter dog adoption rides are a concept pioneered by influencer Bryan Reisberg, who takes rescue dogs from shelters on walks in a backpack while accompanied by his corgi Maxine. The rides are filmed and shared on social media to showcase the dogs' personalities in a positive, stress-free environment, aiming to find them adoptive homes.

Bryan Reisberg is a social media influencer who, along with his corgi Maxine, has amassed 7 million followers online. He gained wider recognition for starting a series of 'adoption rides' where he takes shelter dogs out in a backpack to help them get noticed and adopted.

Influencers like Bryan Reisberg use their large followings to give shelter dogs visibility. By creating engaging, emotional content — such as videos of dogs enjoying walks or interacting with humans — they humanize the animals and generate interest that often leads to quick adoptions. This model has been replicated by other creators in the animal rescue space.

Backpack rides help shelter dogs get adopted by reducing their stress and allowing them to be seen in a calm, controlled setting. Instead of anxious kennel behavior, dogs appear relaxed and happy, which makes them more appealing to potential adopters. The videos also provide a narrative that viewers can connect with emotionally.

Maxine is a Pembroke Welsh Corgi, a breed known for its short legs, long body, and fox-like appearance. She appears alongside Bryan Reisberg in many of his adoption ride videos and has her own substantial following.

Yes, social media can significantly increase shelter dog adoption rates by amplifying a dog's story to thousands or millions of people. Studies and anecdotal evidence show that dogs featured in viral posts often get adopted faster than those that aren't. Platforms like Instagram and TikTok provide heartbeat storytelling that shelters cannot achieve alone.