Residents Rate American And European Downtowns Poorly
Europeans and Americans give poor ratings to their city centres as these grapple with business exodus, overtourism and social issues. Developing nations like downtown better.
- The Ipsos downtown satisfaction survey (2026) found 58% of US residents and 54% of Europeans rated their city centers as poor, compared to 32% in developing nations.
- San Francisco, New York, and London saw the lowest scores due to remote work cutting daily office visits by 30–40% since 2019.
- European downtowns like Venice and Barcelona face overtourism: locals report that tourist numbers have risen 25% above pre-pandemic levels, pushing out residents.
- Developing city downtowns, including Mumbai and Nairobi, scored higher on vibrancy and safety, benefiting from dense mixed-use activity and lower reliance on office workers.
- Common complaints in US downtowns included homelessness (cited by 67% of poor-rating respondents) and vacant retail spaces (cited by 58%).
According to the survey, 58% of residents in the United States and 54% in Europe rated their downtowns as either “poor” or “very poor.” In contrast, only 32% of respondents in developing nations gave similar negative ratings. The survey, which polled 15,000 adults across 20 countries between April and May 2026, asked participants to evaluate factors such as safety, cleanliness, business vitality, and the impact of tourism.
The numbers mark a stark reversal for city centers that were once the economic and cultural hearts of their regions. The pandemic’s legacy of remote work has drained foot traffic from office districts in San Francisco, New York, and London. In Europe, overtourism has turned historic quarters like Barcelona’s Gothic Quarter and Venice’s Rialto into congested, expensive zones that locals avoid. Social issues—including homelessness, drug use, and petty crime—have further eroded confidence in downtown areas.
“Residents are telling us that their downtowns no longer serve them,” said Sarah Johnson, an urban policy analyst at the Urban Institute. “They want spaces that feel safe, affordable, and vibrant, but what they’re getting is empty storefronts and overcrowded tourist traps.” The downtown satisfaction survey underscores a broader urban crisis: city leaders have struggled to adapt to the hybrid work era while also managing the side effects of globalization.
Meanwhile, downtowns in developing nations received better reviews. In cities like Mumbai, Nairobi, and São Paulo, residents praised their centers for their energy, low crime, and strong local businesses. These downtowns rely less on office workers and more on street vendors, markets, and dense residential populations, which keep the areas active throughout the day. However, respondents also noted that infrastructure and pollution remain serious challenges.
The implications are significant. If the trend continues, Western downtowns could face a downward spiral: fewer visitors lead to more closures, which reduce tax revenue and worsen blight. Some cities are experimenting with solutions. Paris is converting office buildings into apartments, while Austin, Texas, has created new public plazas and pedestrian zones to attract locals. But these efforts are early and may take years to change perceptions.
Looking ahead, the downtown satisfaction survey suggests that the days of the monocultural business district are over. Mixed-use developments—places where people can live, work, and play without needing a car—are likely to become the new standard. Urban planners also point to the need for better public safety measures and policies that address affordable housing near city centers. The next few years will be a test of whether Western cities can reinvent their cores or continue to slide into decline.
Frequently Asked Questions
The survey asked residents to rate their city center on factors like safety, cleanliness, business activity, and the impact of tourism. Responses were collected from 15,000 adults across 20 countries.
Developing city downtowns often have more vibrant street life, less reliance on office workers, and lower overtourism impacts. They also tend to have dense mixed-use areas with local markets and residential populations that keep the center active.
Common complaints include empty storefronts, homelessness, crime, and lack of foot traffic due to remote work. The survey cited homelessness as a top issue for 67% of US respondents who gave poor ratings.
European downtowns suffer from overtourism, high rents, and displacement of locals. Residents in cities like Barcelona and Venice reported that tourist crowds have made their centers less livable.
Cities can focus on mixed-use development, affordable housing, converting empty offices to residences, reducing car dependency, and implementing public safety measures. Examples include Paris's office-to-apartment conversions and Austin's pedestrian plazas.
Likely yes in the near term as remote work persists, but cities are adapting with new policies. The shift toward mixed-use, 15-minute neighborhoods suggests a long-term transformation rather than a temporary downturn.
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www.forbes.com
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