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Pink Floyd Edition Of The Classic We Are Rewind WE-001 Cassette Player

We Are Rewind has dropped a surprise collaboration The Pink Floyd X We Are Rewind comes with an exclusive edition of The Dark Side of the Moon on cassette tape.

Forbes 2 min read 2/10
Pink Floyd Edition Of The Classic We Are Rewind WE-001 Cassette Player
Key Takeaways
  • The Pink Floyd × We Are Rewind WE-001 cassette player is priced at $129 and limited to 5,000 units worldwide.
  • The bundle includes a custom cassette of *The Dark Side of the Moon* with the original track listing and full album artwork.
  • We Are Rewind is a French retro-tech brand that has previously released cassette players in collaboration with artists and labels such as Universal Music.
  • Cassette sales in the U.S. rose by 18% in 2025, driven by Gen Z collectors and nostalgic millennials.
  • Pink Floyd's 1973 album *The Dark Side of the Moon* has sold over 45 million copies globally and remains one of the best-selling albums of all time.
Pink Floyd and We Are Rewind have teamed up for a surprise collaboration: a limited-edition cassette player bundled with a fresh copy of *The Dark Side of the Moon* on tape. The Pink Floyd × We Are Rewind WE-001 cassette player revives the iconic album in its original analog format, tapping into a nostalgia-driven market that has seen cassette sales rise steadily over the past decade. We Are Rewind, a French company known for reviving retro audio hardware, already offers the classic WE-001 model in several colors. This special edition swaps the standard look for a Dark Side of the Moon prism graphic on the player's shell and includes a custom cassette of the 1973 masterpiece. Priced at around $129, the bundle is available exclusively through We Are Rewind's website and select Pink Floyd online stores. The collaboration is part of a broader trend: legacy artists and labels are increasingly reissuing albums on cassette to cater to collectors and younger audiences discovering physical media. Cassette sales in the U.S. grew by 18% in 2025, with similar spikes in Europe and Asia. For Pink Floyd, this isn't just a merchandise drop — it's a savvy brand extension that keeps the band's catalog in the cultural conversation. With only 5,000 units produced, the release is expected to sell out quickly, especially among die-hard fans who value the tactile experience of rewinding a tape to hear "Money" click into place. But this is more than a simple throwback: it signals that the cassette, once declared obsolete, has found a new life as a premium collectible. The question now is whether other major acts will follow suit. If Pink Floyd's gamble pays off, expect more high-profile cassette collaborations in the near future.

Frequently Asked Questions

It's a limited-edition version of the We Are Rewind WE-001 cassette player, designed in collaboration with Pink Floyd. The bundle includes a custom cassette of *The Dark Side of the Moon* and features album artwork on the device.

The Pink Floyd × We Are Rewind WE-001 is priced at $129. It includes both the player and the exclusive cassette.

The limited-edition bundle is available directly from the We Are Rewind website and selected Pink Floyd online stores. It is limited to 5,000 units.

Yes, only 5,000 units of the Pink Floyd × We Are Rewind WE-001 will be produced. Once sold out, no more will be made.

The package includes the custom-designed WE-001 cassette player with a Dark Side of the Moon prism graphic, a USB charging cable, earphones, and a special cassette tape of *The Dark Side of the Moon*.

Pink Floyd is capitalizing on the resurgence of cassette tapes as a nostalgic medium. The collaboration allows the band to reach both longtime fans and younger listeners who collect physical music formats.

Original source

www.forbes.com

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