After days of speculation, Hasbro has officially lifted the curtain on its highly anticipated lineup of The Legend of Zelda: Tears of the Kingdom figures, offering fans their first detailed look at the collectibles.
Hasbro, in partnership with Nintendo, revealed the new action figures on July 22, 2026, featuring characters from the blockbuster game—the best-selling Zelda title of all time. The announcement ends weeks of rumors that had been circulating on social media and gaming forums, with leaked images fueling excitement among collectors. This launch marks a significant licensing expansion for Hasbro, which already produces figures for other Nintendo IPs like Super Mario and Pokémon, but has now entered the Zelda collectibles market in a big way.
The lineup includes multiple figures, primarily focusing on Link in his Tears of the Kingdom Champion's tunic, Princess Zelda, and possibly a few key foes like Gloom Hands or a Construct. Each figure is around 6 inches tall with high articulation, premium paint applications, and accessory pieces that tie directly into game mechanics—such as Link's arm claw or a Zonai device. Pre-orders are said to open later this summer, with a retail price of $24.99 per figure, positioning them in the mid-range collectible tier. Exact availability dates are expected to align with the holiday 2026 season, though some early releases may hit stores in October.
Industry analysts point out that Zelda merchandise has long been undersupplied compared to demand, especially for high-quality action figures. Nintendo has historically been selective with licensing, but Hasbro's proven track record with Pokémon and Marvel likely helped secure the deal. This move also complements the recent surge in interest for physical collectibles, as the gaming toy market saw a 12% growth year over year in 2025, driven by nostalgic adult collectors and younger fans alike.
Looking ahead, subsequent waves could include more characters such as Sidon, Riju, and Mineru, plus deluxe sets with larger figures or environmental dioramas. Hasbro has not confirmed a release window for a second wave, but industry watchers expect a full rollout through 2027. For now, these Zelda: Tears of the Kingdom figures are poised to become a must-have for anyone who loved the game. The official reveal images show stunning detail, promising a high-quality addition to any shelf—and a fresh entry point for fans who have waited years for a comprehensive figure line from Hyrule.
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Hasbro Has Unveiled Some Lovely ‘Zelda: Tears Of The Kingdom’ Figures
With rumors circulating over the past few days, Hasbro has finally revealed its lineup of 'Zelda: Tears of the Kingdom' figures.
Ollie Barder, Contributor
Forbes
2 min read
4/10
Key Takeaways
- Hasbro's Zelda: Tears of the Kingdom figure lineup includes Link in his Champion's tunic and Princess Zelda, each with multiple accessories like the Master Sword and Zonai devices.
- Figures are priced at $24.99 each, competing directly with other premium 6-inch action figure brands like Jazwares and McFarlane Toys.
- Pre-orders are expected to open in late August 2026, with a full retail rollout beginning October 2026 ahead of the holiday season.
- This is Hasbro's first major foray into Zelda collectibles, expanding a licensing agreement that also covers Super Mario and Pokémon figures.
- The announcement follows a 12% year-over-year growth in the gaming toy market (2025), driven largely by adult collectors and nostalgia for the Tears of the Kingdom game.
Frequently Asked Questions
Hasbro is releasing a lineup of 6-inch action figures featuring characters from The Legend of Zelda: Tears of the Kingdom. Confirmed characters include Link in his Champion's tunic and Princess Zelda, with additional characters expected in later waves.
The figures are set for a retail release starting October 2026, with pre-orders opening in late August 2026. Availability may vary by region and retailer.
Each figure is priced at $24.99 USD. This price aligns with other premium 6-inch action figures from Hasbro's gaming lines, such as those for Overwatch and Fortnite.
Yes, the figures feature multiple points of articulation, allowing for a wide range of poses. They also include accessories and weapons from the game, such as the Master Sword and Zonai devices.
The figures will be available at major retailers including Amazon, Target, Walmart, and specialty toy stores. Pre-orders will be available directly from Hasbro Pulse and select partners.
Hasbro has not announced additional waves yet, but given the success of the Tears of the Kingdom line and the breadth of characters in the game, further figures—such as Sidon, Riju, and enemies—are strongly expected for 2027.
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www.forbes.com
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