Fi Releases the First Pet Collar to Use Starlink to Track Pets Anywhere They Go

The Fi Ultra collar lets you track your dog from anywhere on Earth, even without cell service. Fi has released the first pet collar to integrate Starlink satellite technology, promising off-grid tracking in remote wilderness areas. The Ultra collar costs $1,348—a steep premium over standard GPS collars—but delivers location data via the same low‑Earth‑orbit satellite network that serves rural internet users. Background: Traditional pet trackers rely on cellular triangulation, which fails when your dog wanders beyond a cell tower’s range. Fi, a startup known for Wi‑Fi‑based collars, has now partnered with SpaceX’s Starlink to fill that gap. Key details: The Ultra collar uses a Starlink modem and antenna built into a rugged, waterproof band. Fi claims it can refresh location every 30 seconds and covers most of the globe where Starlink has service. However, users must have a Starlink subscription ($120/month or $599/year) on top of the collar price. Analysis: Analyst at Gartner, Sarah Smith, notes that while the price is prohibitive for average pet owners, it targets outdoor enthusiasts and search‑and‑rescue teams who need reliable tracking in the backcountry. The move could pressure competitors like Whistle and Tractive to add satellite capabilities, accelerating a shift toward ubiquitous pet monitoring. Outlook: Fi plans to ship the Ultra in Q4 2025. Check back for real‑world battery tests and coverage maps as units reach customers. If Starlink‑enabled collars become mainstream, lost‑pet alerts could soon reach satellites before humans can.