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Cheaper Phones Will Be Harder to Find This Year and in 2027, Analysts Warn

The memory shortage could force companies to stop making phones under $400.

CNET 3 min read 7/10
Cheaper Phones Will Be Harder to Find This Year and in 2027, Analysts Warn
Key Takeaways
  • Analysts warn that phones under $400 could become scarce in 2025 and nearly extinct by 2027 due to a prolonged DRAM and NAND flash shortage.
  • Memory chip prices have risen over 20% year-over-year, driven by AI demand and limited new fab capacity, making budget smartphone production uneconomical.
  • Major OEMs including Xiaomi and Samsung have reportedly reduced output of entry-level models by 15–20% to protect margins.
  • The sub-$400 phone segment accounted for nearly 40% of global smartphone shipments in 2023; this share could drop below 20% by 2027.
  • Emerging markets in Africa and South Asia are most vulnerable, with potential negative impacts on digital inclusion and economic opportunity.
The global memory shortage is making it harder to find cheap smartphones, and analysts warn that phones under $400 could become increasingly rare this year and potentially disappear by 2027. A sustained crunch in DRAM and NAND flash supply is forcing manufacturers to cut production of budget models or raise prices, threatening the affordability of mobile technology for billions of consumers.

Analysts from across the semiconductor and mobile industries report that the cost of memory chips—a critical component in every smartphone—has surged due to tight supply, robust AI data center demand, and limited new fabrication capacity. The shortage, which began in 2024, has already pushed some OEMs to reduce output of entry-level devices, and the situation is expected to worsen before new production lines come online. Handset makers such as Xiaomi, Samsung, and Realme, which rely on high-volume low-margin sales, are facing hard choices: either absorb rising component costs or shift focus to more profitable premium segments.

Historically, the sub-$400 smartphone segment has been a key driver of global adoption, especially in emerging markets in Asia, Africa, and Latin America. The memory shortage threatens to deepen the digital divide by making the most basic connected devices unaffordable. While premium devices remain lucrative, the mass-market budget phone—once the engine of smartphone ubiquity—is now at risk. Several industry reports note that average selling prices for smartphones have already risen by 8–12% year-over-year, with further increases expected.

The exact figures are stark: memory chips account for roughly 20–30% of the bill of materials in a budget phone. With DRAM and NAND prices projected to climb another 15–20% in 2025, OEMs cannot sustain the $399 price point without sacrificing quality or margin. Some analysts predict that by 2027, the number of new models priced under $400 could drop by 60% compared to 2023 levels. The CNET report, citing unnamed industry analysts, underscores that this is not a temporary blip but a structural shift driven by the cyclical nature of memory markets and the rising cost of advanced fabrication.

The broader implications extend beyond consumer inconvenience. Affordable smartphones are critical for access to education, health services, banking, and communication in low-income regions. A prolonged cheap phone shortage could widen socioeconomic gaps and slow digital transformation efforts. Governments and development organizations may need to intervene with subsidies or policies to ensure connectivity remains accessible.

Looking ahead, the outlook depends on when new memory fabrication plants—announced for 2026 and 2027—begin volume production. Until then, the supply of cheap phones will likely shrink further. Consumers seeking budget devices may need to buy now, consider refurbished units, or explore alternative brands that prioritize affordability. The cheap phone shortage is a clear signal that the era of ever-cheaper smartphones may be ending, and the industry—and its customers—must adapt.

Frequently Asked Questions

A global shortage of DRAM and NAND flash memory chips is driving up costs for smartphone manufacturers. This makes it difficult for companies to produce affordable phones under $400 without sacrificing margins.

Analysts warn that if the memory shortage persists, phones under $400 could become increasingly rare by 2027. Manufacturers may shift focus to higher-margin premium devices.

Memory chips are a significant cost component. As prices rise, OEMs either increase phone prices or cut production of low-cost models. This leads to fewer budget-friendly options.

All major brands that offer affordable models, such as Xiaomi, Samsung, and Realme, are impacted. They face tough choices between raising prices or reducing entry-level offerings.

Not in the short term. While new fabrication plants are planned, they take years to come online. The shortage is expected to last through 2027.

Consumers may need to buy now before prices rise, consider refurbished phones, or opt for slightly older models that might still be available at lower prices.

Original source

www.cnet.com

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