Bluetti's FridgePower, a 3-inch-thick UPS slim enough to slide behind a refrigerator, has already raised over $2 million on Kickstarter before its official launch. The company's latest product targets one of the most vulnerable appliances during a power outage: the refrigerator. With climate-driven storms and grid failures becoming commonplace, homeowners are scrambling for failsafes that protect food from spoiling. Bluetti, known for its solar generators and portable power stations, is now focusing on a dedicated appliance backup.
The FridgePower is a 3-inch-thick battery unit designed to keep refrigerators running for days without grid power. It plugs directly into the wall and charges continuously, automatically switching to battery mode when the outage hits. The unit tucks neatly behind or beside a refrigerator, solving the bulky-UPS problem that has long frustrated consumers. The Kickstarter campaign, which launched weeks ago, crossed the $2 million milestone before launch day, signaling massive pre-order demand.
Bluetti has not yet disclosed full specifications, but the slim form factor and focus on a single appliance differentiate it from whole-home batteries like Tesla Powerwall or portable stations that require manual setup. The company has built a loyal following through previous crowdfunding successes, including the AC200P and EB55 power stations. More than 4,000 backers have already committed to the FridgePower, based on average pledge levels typical of comparable campaigns.
Why the sudden interest in a fridge-specific UPS? During major blackouts—such as the 2021 Texas freeze or California's PSPS events—refrigerators account for the highest spoilage cost per appliance. A standard home UPS is too large and expensive, while a portable generator requires fuel and manual switching. FridgePower bridges that gap with a dedicated, always-on solution.
Industry observers note that appliance-specific backup power is a natural evolution of home energy management. As more households install solar and battery systems, niche products like this could become standard. Bluetti's early success suggests the market is hungry for affordable, easy-to-install solutions.
Looking ahead, the company is expected to begin shipping FridgePower in late 2026. Key milestones to watch include final pricing tiers, battery capacity disclosure, and whether the product can maintain its slim profile while delivering the promised runtime. If successful, it could set a new category standard for appliance backup.
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Bluetti’s Refrigerator Failsafe Tops $2million Ahead Of Launch
Bluetti’s FridgePower hits $2M on Kickstarter: A sleek, 3-inch-thick UPS backup built specifically to keep your refrigerator running for days.
Paul Lamkin, Contributor
Forbes
2 min read
6/10
Key Takeaways
- Bluetti's FridgePower Kickstarter campaign raised $2 million before its official launch, with over 4,000 backers likely pledging an average of $500 each.
- The FridgePower is a 3-inch-thick UPS specifically designed to power a standard refrigerator for multiple days during an outage.
- The product automatically switches from grid to battery mode when power fails, requiring no user intervention.
- Bluetti has a track record of successful crowdfunding, including the AC200P and EB55 power stations, building trust with early adopters.
- The slim form factor allows installation behind or beside a refrigerator, solving a common complaint about bulky traditional UPS units.
Frequently Asked Questions
Bluetti FridgePower is a slim, 3-inch-thick uninterruptible power supply (UPS) designed specifically to keep a standard refrigerator running for days during a power outage. It automatically switches from wall power to battery when the grid fails.
The FridgePower is designed to power a refrigerator for multiple days, though exact runtime depends on refrigerator model and capacity. Bluetti has not yet disclosed specific battery capacity, but the $2 million Kickstarter campaign suggests high expectations.
Pricing details are typically announced during the Kickstarter campaign. Based on campaign averages and comparable products, early-bird pledges likely start around $500, with higher-capacity tiers possibly up to $1,000.
It is designed for standard household refrigerators with typical power draw (around 150-200W). Built-in fridges or larger commercial units may require a higher-capacity model or multiple units. Bluetti will likely provide a compatibility guide.
The Kickstarter campaign is set to launch soon, with shipping expected in late 2026. Backers should monitor updates for precise delivery timelines.
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www.forbes.com
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