Streaming services have never been more expensive or more confusing. In 2026, the average monthly bill for cord-cutters who subscribe to three services exceeds $45, up 25% from 2023. With dozens of platforms and constant price hikes, picking the right streamer is a financial and logistical puzzle.
CNET's annual guide evaluates every major streaming service on content library, pricing, interface, and value for money. The review covers Netflix, Disney+, Hulu, Max, Apple TV+, Amazon Prime Video, Peacock, Paramount+, and newer entrants like Netflix's ad-supported tier and Disney's planned all-in-one app. It rates each for movie lovers, TV binge-watchers, families, and sports fans.
The streaming landscape has shifted dramatically since the pandemic boom. In 2025 alone, Netflix raised its standard plan by $2 to $17.99/month, and Disney+ increased prices by 20%. Bundles have become the norm: the Disney+/Hulu/ESPN+ trio now costs $14.99/month for ad-supported. Meanwhile, ad-free tiers are becoming luxury products, with most services charging $15–20.
Key findings: Apple TV+ remains the cheapest ad-free option at $9.99/month, but its library is thin. Netflix still dominates with 260 million global subscribers and the deepest catalog of originals. Max (formerly HBO Max) offers prestige dramas but carries the highest ad-free price at $19.99. For families, Disney+ is the top pick thanks to Marvel, Star Wars, and Pixar. Sports fans should pair ESPN+ with a live TV streaming service like YouTube TV.
Analysts note that the streaming market is maturing. Profitability is the focus, not just subscriber growth. “We’re seeing a consolidation phase,” says media analyst Rich Greenfield. “Expect more mergers, more bundles, and fewer standalone services by 2028.” The rise of FAST (free ad-supported TV) platforms like Pluto TV and Tubi is also pulling budget-conscious viewers away from premium services.
Looking ahead, watch for Disney’s planned integration of Hulu into Disney+ later this year. Netflix will expand its live events, including WWE Raw. And Apple TV+ will likely bundle with more Apple services. The golden age of streaming is giving way to the age of tough choices—and CNET’s guide helps you make them.
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Best Streaming Services of 2026
So many options; so many price hikes. We break it all down to help you pick the best streamer that fits your tastes and budget.
Aaron Pruner
CNET
2 min read
6/10
Key Takeaways
- Netflix raised its standard plan to $17.99/month in 2025, a 12.5% increase from the prior year, while Disney+ hiked prices by 20% to $13.99/month.
- Apple TV+ remains the cheapest ad-free service at $9.99/month, but its library has only about 200 original titles compared to Netflix's 6,000+.
- Bundling is now the norm: the Disney+/Hulu/ESPN+ ad-supported trio costs $14.99/month, saving subscribers up to $8/month over separate subscriptions.
- Free ad-supported streaming TV (FAST) platforms like Pluto TV and Tubi saw a 30% increase in monthly active users in 2025, reaching over 80 million in the US.
- By 2026, over 60% of US households subscribe to at least four streaming services, up from 45% in 2023, according to Nielsen data.
Frequently Asked Questions
Netflix offers the largest library of original content and global reach, making it the best overall. However, Apple TV+ provides the best value for its price, and Disney+ is top for family entertainment.
Apple TV+ is the cheapest ad-free service at $9.99/month. Among ad-supported options, Peacock and Paramount+ start at $5.99/month, while free FAST platforms like Pluto TV cost nothing.
Consider your content preferences (movies, TV, sports, family), budget, and whether you can tolerate ads. Use free trials to test services, and look for bundle deals to save money.
Yes, if you choose carefully. Many services offer ad-supported tiers at lower prices, and bundling can reduce costs. Cord-cutting still saves money compared to cable for many households.
Analysts expect continued price increases of 10–15% annually as services aim for profitability. However, competition and FAST platforms may limit rises for ad-supported tiers.
ESPN+ is essential for live sports, but YouTube TV or Hulu + Live TV provide broader coverage including local channels. Peacock also offers NFL and Premier League games.
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