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Sports ↑ Positive

Bare Knuckle Boxing Adds Global Sports Executive Loren Mack As New CMO And EVP Of Strategy

Loren Mack, a former PFL, ONE Championship and UFC executive, is BKB: Bare Knuckle Boxing's new Chief Marketing Officer and Executive Vice President of Strategy.

Forbes 2 min read 4/10
Bare Knuckle Boxing Adds Global Sports Executive Loren Mack As New CMO And EVP Of Strategy
Key Takeaways
  • Loren Mack previously served as a top marketing executive at the UFC, Professional Fighters League (PFL), and ONE Championship, gaining experience across global combat sports markets.
  • BKB: Bare Knuckle Boxing has been legalized in multiple US states and is targeting international expansion, with events in the UK and Australia under consideration.
  • Mack's appointment as CMO and EVP of Strategy is one of the highest-profile executive hires in the sport's history, signaling a push for mainstream credibility.
  • BKB has grown its social media following by over 40% in the last two years, but still trails the UFC's global audience by orders of magnitude.
  • The hiring comes amid increasing competition from other combat sports leagues, including the PFL's super-fight series and ONE Championship's US expansion.
Bare Knuckle Boxing just poached a top executive from the UFC, PFL, and ONE Championship. Loren Mack is the new Chief Marketing Officer and Executive Vice President of Strategy for the upstart combat sport. The announcement, made Wednesday, signals BKB's ambition to transform from a niche spectacle into a mainstream sports property. Mack brings over a decade of experience in combat sports marketing and global expansion. At the UFC, he helped grow the brand's international reach; at PFL, he worked on season-based league formats; and at ONE Championship, he focused on Asian market penetration. For BKB, which has legalized events in several US states and is exploring international markets, Mack's hire is a statement of intent. The organization, known for its raw and ungloved fights, has been seeking credibility and larger broadcast deals. Mack will oversee branding, fan engagement, and strategic partnerships. Industry observers say this move mirrors the early career paths of executives who later propelled the UFC into a billion-dollar enterprise. BKB has not disclosed financial terms, but the appointment suggests significant investment in professional management. Mack's first priority will likely be securing a major media rights deal and expanding BKB's digital presence. The coming months will reveal whether this executive hire translates into the mainstream breakthrough Bare Knuckle Boxing has long pursued.

Frequently Asked Questions

Loren Mack is a former executive at the UFC, Professional Fighters League (PFL), and ONE Championship. He has extensive experience in combat sports marketing and global strategy.

Mack spent over a decade in combat sports, holding senior marketing and strategy roles at the UFC, PFL, and ONE Championship. He helped those organizations expand into new markets and grow fan engagement.

BKB is a combat sports organization that features bare-knuckle boxing matches. It has been legalized in several US states and is seeking to become a mainstream alternative to traditional boxing and MMA.

BKB hired Loren Mack to lead its marketing and strategy efforts as it aims to grow its audience, secure major media rights deals, and expand internationally. His experience at leading combat sports brands is expected to accelerate that growth.

As Chief Marketing Officer and EVP of Strategy, Loren Mack will oversee BKB's branding, fan engagement, digital presence, and strategic partnerships. He will also help shape the organization's long-term growth plan.

Mack is expected to leverage his network and experience to secure broadcast deals, enhance BKB's digital and social media marketing, and establish the sport in new international markets.

Topics

Loren Mack Bare Knuckle Boxing BKB combat sports marketing executive UFC PFL ONE Championship

Original source

www.forbes.com

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