Amelia Dimoldenberg’s Formula 1 Collaboration Returns To YouTube For Season 2

Amelia Dimoldenberg, the queen of awkward celebrity interviews, is bringing her F1 collaboration back for a second season. 'Passenger Princess' returns to YouTube, expanding her empire beyond the legendary 'Chicken Shop Date' and into the fast lane of motorsport.

The YouTube star and comedian, known for her deadpan, cringe-comedy style, first launched 'Passenger Princess' in 2024 as a limited series partnering with Formula 1. The show features Dimoldenberg driving F1 drivers around a racetrack—or casually chatting in a car—blending her signature awkward banter with motorsport glamour. Season 2 promises more drivers, more chaos, and the same low-fi, high-laugh format that made the original a hit.

Forbes exclusively confirmed the return of 'Passenger Princess' for season 2, set to premiere on Dimoldenberg's YouTube channel later this year. The show originally emerged from a collaboration between Dimoldenberg and Formula 1’s content team, aiming to tap into younger, meme-savvy audiences. Season 1 featured drivers like Lewis Hamilton and Charles Leclerc, accumulating millions of views and spawning viral clips across TikTok and Instagram.

Dimoldenberg’s rise mirrors the changing face of sports media. She started 'Chicken Shop Date' in 2014, interviewing celebrities over fast food in London. The show became a cult hit, landing guests from A-list musicians to actors. Expanding into F1 was a natural progression—auto racing loves personality-driven content, and Dimoldenberg delivers authenticity without polish. Season 2 is expected to feature a mix of current drivers, team principals, and perhaps surprise celebrity passengers.

Industry observers see 'Passenger Princess' as a blueprint for how traditional sports leagues can partner with independent creators. Formula 1 has aggressively courted younger demographics through Netflix's 'Drive to Survive' and TikTok collaborations. Dimoldenberg offers a different angle: unscripted, low-budget, and high-relatability. 'She makes the drivers look human,' one media analyst noted. 'That’s worth more than a polished ad.'

Season 2 of 'Passenger Princess' is expected to drop episodes weekly on YouTube, with potential crossovers into other Dimoldenberg content. If the first season is any indication, expect more meme-worthy moments, awkward silences, and unexpected chemistry between a comedian and world-class racers. The show not only cements Dimoldenberg's status as a digital media powerhouse but also hints at a future where F1 embraces even more irreverent, creator-led storytelling.